Website Design Project Intake

Professional website design questionnaire for agencies: goals, audience, brand, and CMS—with AI-generated project briefs.

Template guide & FAQ
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Template guide

Overview

Clarify your client's vision before you design. This intake captures core brand signals, target audience, and functional requirements to build a solid project baseline.

Who should use this template

  • Web design agencies
  • Freelance designers
  • Creative directors

What this template covers

Client & Goals

  • Client overview
  • Project goals
  • Target audience

Inspiration & Brand

  • Brand guidelines
  • Design inspiration
  • Competitor analysis

Technical & Scope

  • Required pages
  • CMS preference
  • Budget and timeline

From responses to AI summary

FormGenyus is built for workflows where raw answers are long. Here is an illustrative example of how a summary differs from raw text (not from a live submission).

Sample raw response

Fintech startup needs a marketing site redesign; target is B2B SaaS buyers; pages: home, product, blog; budget $20k…

Project brief

  • Client: Fintech startup aiming for a marketing site redesign
  • Scope: Homepage, product, and blog pages focus
  • Target: Strategic B2B SaaS buyers and decision-makers
  • Economics: $20k budget alignment with 8-week delivery timeline

FAQ

Should I send this before the proposal?
Yes. It helps you estimate scope and effort accurately so your proposal is realistic.