Template guide
Overview
Is your business model sustainable? Capture LTV, CAC, churn, and margins to build a scannable snapshot of your company's economic health.
Who should use this template
- CFOs
- Growth stage founders
- VC associates evaluating margins
What this template covers
Volume & Spend
- MRR
- Customer acquisition cost (CAC)
Retention & Value
- Lifetime value (LTV)
- Churn rate
Margins
- Gross margin
- Payback period
From responses to AI summary
FormGenyus is built for workflows where raw answers are long. Here is an illustrative example of how a summary differs from raw text (not from a live submission).
Sample raw response
LTV is $4k; CAC is $1.2k; churn is 2% monthly; gross margin is 80%…
Unit economics snapshot
- Ratio: Strong LTV/CAC of 3.3 (above SaaS baseline)
- Retention: Healthy 2% monthly churn with 80% gross margins
- Payback: Customer payback achieved within 6 months of acquisition
FAQ
- What is a healthy LTV/CAC ratio?
- Generally, 3:1 is considered a healthy baseline for SaaS businesses.