Template guide
Overview
Benchmark your market before building. This questionnaire helps you define your TAM/SAM/SOM, identify competitors, and understand adoption drivers.
Who should use this template
- Founders in ideation
- Strategy consultants
- VC associates writing market briefs
What this template covers
Market landscape
- Target market
- Market size (TAM/SAM/SOM)
- Industry trends
Competition & Segments
- Competitor identification
- Customer segments
Drivers
- Pricing expectations
- Adoption drivers
From responses to AI summary
FormGenyus is built for workflows where raw answers are long. Here is an illustrative example of how a summary differs from raw text (not from a live submission).
Sample raw response
TAM: $2B; strong trend toward remote collaboration; competitors are legacy on-prem tools…
Market validation snapshot
- Market size: $2B TAM with a reachable $400M SAM in the mid-market
- Trend: Accelerating shift toward remote-first collaboration workflows
- Advantage: Modern cloud-native stack vs legacy on-prem incumbents
FAQ
- What is TAM vs SAM?
- TAM is your Total Addressable Market; SAM is the Serviceable portion you can actually reach with your current product.