Template guide
Overview
A great product fails without GTM. Plan your ICP, acquisition channels, and pricing strategy to ensure a successful launch or expansion.
Who should use this template
- Heads of Growth
- Founders
- Launch managers
What this template covers
Targeting
- Target ICP
- Customer segments
Channels & Sales
- Acquisition channels
- Sales motion
- Marketing strategy
Model
- Pricing strategy
- Distribution channels
- Growth metrics
From responses to AI summary
FormGenyus is built for workflows where raw answers are long. Here is an illustrative example of how a summary differs from raw text (not from a live submission).
Sample raw response
Focus on DevOps ICP; pricing is seat-based SaaS; main channel is GitHub Marketplace…
GTM strategy brief
- ICP: Targeted toward DevOps and Platform Engineering teams
- Channel: Primary acquisition via GitHub Marketplace and technical content
- Sales: Low-touch PLG model with annual seat-based pricing
FAQ
- What is PLG vs SLG?
- PLG (Product-Led Growth) focuses on users adopting the product first; SLG (Sales-Led Growth) uses a sales team to close enterprise deals.