Template guide
Overview
Price for value. Use this template to structure your subscription tiers, competitor benchmarks, and customer willingness to pay.
Who should use this template
- Founders
- Product marketers
- Heads of Revenue
What this template covers
Model & Tiers
- Pricing model (subscription / usage)
- Price tiers
- Value metric
Market Context
- Competitor pricing
- Customer willingness to pay
- Discount strategy
From responses to AI summary
FormGenyus is built for workflows where raw answers are long. Here is an illustrative example of how a summary differs from raw text (not from a live submission).
Sample raw response
Subscription model; $29/$79/$199 tiers; based on users; competitors are 20% cheaper…
Pricing strategy snapshot
- Model: Three-tier subscription structure ($29 entry, $199 enterprise)
- Advantage: Clear value scaling based on per-user seat count
- Risk: Potential underpricing for enterprise-tier features compared to market incumbents
FAQ
- What is a 'Value Metric'?
- The unit of consumption that you charge for (e.g., per user, per GB, per 1,000 requests).