Customer Discovery Interview Template

Startup customer discovery questions to validate idea pain points, workflows, and willingness To pay—with AI interview highlights.

Template guide & FAQ
Form cover
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Template guide

Overview

Stop building features nobody wants. Use this structured interview template to validate real pain points, current workflows, and budget willingness before you write code.

Who should use this template

  • Early-stage founders
  • Product managers
  • Innovation labs

What this template covers

Context & pain points

  • Industry and role
  • Major pain points
  • Current solutions used

Workflow & Value

  • Detailed workflow description
  • Feature priorities
  • Budget willingness

Barriers

  • Adoption barriers
  • Implementation challenges

From responses to AI summary

FormGenyus is built for workflows where raw answers are long. Here is an illustrative example of how a summary differs from raw text (not from a live submission).

Sample raw response

User spends 4 hours/week manual data entry; currently uses Excel; willing to pay $50/mo for automation…

Discovery highlight

  • Primary Pain: Manual data entry overhead (4hrs/week concentration)
  • Comp: Excel is the primary incumbent; automation is the high-value wedge
  • Willingness: Positive signal for $50/user/mo pricing tier

FAQ

What is 'The Mom Test'?
A philosophy of asking questions that even your mom couldn't lie to you about—focusing on past behavior over future promises.
How many interviews should I do?
Aim for 15–30 within a single customer segment to find patterns.