Template guide
Overview
Understand the soul of your client's brand. This intake captures brand values, personality, and creative preferences to ensure your visual work aligns with their mission.
Who should use this template
- Branding agencies
- Graphic designers
- Marketing strategists
What this template covers
Identity & Core
- Brand mission
- Brand values
- Business overview
Visual & Voice
- Brand personality
- Color/Typography preferences
- Logo inspiration
Market & Output
- Target audience
- Competitors
- Deliverables required
From responses to AI summary
FormGenyus is built for workflows where raw answers are long. Here is an illustrative example of how a summary differs from raw text (not from a live submission).
Sample raw response
We want to feel like 'The Apple of Insurance'; clean, trustworthy, premium dark blue/gold…
Brand strategy brief
- Personality: Premium, clean, and trustworthy ('Apple-like' aesthetics)
- Pallete: Dark blue and gold luxury focus
- Goal: Reposition legacy insurance as a high-end tech-led experience
FAQ
- What is a 'Brand Personality'?
- The set of human characteristics associated with the brand—e.g., 'Sophisticated', 'Rugged', or 'Playful'.